.store domains
.store is a generic top-level domain launched in 2016 and operated by Radix Registry, one of the largest new gTLD operators and now part of Identity Digital. Introduced as part of the 2012 ICANN new gTLD program, it was designed to serve the global e-commerce market as a clear, commerce-ready namespace. Radix built .store into one of its flagship extensions, marketing it aggressively to small and medium-sized businesses worldwide as a descriptive alternative to .com for retail-focused brands.
.store is a purpose-built domain extension for online retailers, e-commerce brands, and businesses selling products or services on the web. The extension signals commercial intent instantly, giving shoppers and search engines a clear indication of what to expect before they even arrive at the site. It is open to anyone with no registration restrictions, and its broad adoption has made it one of the most registered new gTLDs — a practical, credible choice for merchants when their preferred .com name is unavailable or out of reach.
What to know
- - Operated by Radix Registry, now part of Identity Digital, one of the largest and most established new gTLD registry operators globally.
- - Open to anyone — no eligibility requirements or geographic restrictions apply to .store registrations.
- - One of the most registered new gTLDs in the world, with strong adoption among small and medium-sized e-commerce businesses across multiple markets.
- - The extension communicates retail intent at a glance, functioning as both a brand identifier and a built-in descriptor for any online storefront.
- - Frequently used as a cost-effective and available alternative when a preferred .com name is taken or priced beyond reach on the secondary market.
Who uses .store
Online Retailers
Ideal for businesses selling physical or digital products online who want a domain that makes their commercial purpose immediately clear to visitors.
Small Business Storefronts
A strong fit for independent merchants building their first e-commerce presence who need a clear, affordable, and memorable web address.
Brand Shopping Channels
Well-suited for established brands launching a dedicated retail site separate from their main informational or corporate domain.
Product Launch Pages
A practical choice for campaign-specific or limited-run storefronts where a descriptive, commerce-focused domain is needed quickly and affordably.
Naming guidance
Pair your brand name or product category directly with .store for a clean, commerce-ready URL — the extension handles the descriptive work so your name can stay short and memorable. Avoid adding redundant words like "shop" or "buy" to the domain name, since the extension already implies a place to purchase. If your preferred name is taken on .com, combining it with .store often yields a more available and equally credible result for an e-commerce context.
Check availability
Search for your name as a .store domain.
.store vs the alternatives
When to choose a different extension instead.
Choose .com when your business extends well beyond e-commerce or when the broadest possible brand recognition across all contexts is the top priority.
Choose .shop when you want a close alternative with equivalent commerce signaling and your preferred .store name is unavailable.
Choose .co when you want a short, modern address that keeps your brand identity flexible and not anchored to a retail context.
Choose .market when your platform connects multiple buyers and sellers as a marketplace rather than representing a single-brand storefront.
Pricing
Register
$67.00/yr
Renew
$67.00/yr
Transfer
$67.00/yr
Registration and renewal prices are the same - no introductory rates.
Free WHOIS privacy included on this extension.
Already own a .store domain?
Transferring a .store domain to Bitfoo is straightforward. Transfer pricing is listed above, and your existing registration period carries over. If you have questions before transferring, open a pre-sales ticket and we'll confirm the details.
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Related extensions
.com
The .com domain is the world's most recognized and trusted domain extension, with no registration restrictions and global availability.
.shop
.shop is the leading domain extension for online stores, e-commerce brands, and retail businesses of all sizes.
.co
The .co domain is a globally recognized, open alternative to .com with no registration restrictions.