.shop domains
.shop is a generic top-level domain launched in 2016 and operated by GMO Registry, a subsidiary of GMO Internet Group, one of Japan's largest internet companies. It was introduced as part of the 2012 ICANN new gTLD program with the explicit goal of creating a dedicated namespace for online commerce. The extension grew rapidly into one of the most registered new gTLDs globally, with particularly strong adoption in Asia and among merchants on platforms like Shopify and WooCommerce building branded storefronts.
.shop is the leading domain extension for online stores, e-commerce brands, and retail businesses of all sizes. The extension instantly communicates commerce intent to shoppers and search engines alike, making it a compelling choice for anyone selling products or services online. It is open to anyone with no registration restrictions, and its clear, universal meaning has made it one of the most widely registered new gTLDs since its launch.
What to know
- - Operated by GMO Registry, part of one of Japan's largest internet groups, with a strong operational track record in the global e-commerce domain space.
- - Open to anyone — no eligibility requirements or geographic restrictions apply to .shop registrations.
- - One of the most registered new gTLDs globally, with broad adoption among e-commerce businesses across Asia, Europe, and the Americas.
- - The extension communicates retail intent immediately, functioning as both a brand element and a functional descriptor for any online store.
- - Pairs naturally with brand names, product categories, and location keywords to create focused, commerce-ready URLs.
Who uses .shop
Online Retailers
Ideal for businesses selling physical or digital products online who want a domain that signals commercial purpose to customers from the first click.
Brand Storefronts
A strong fit for established brands launching a dedicated e-commerce presence separate from their main corporate or informational domain.
Niche Shops
Well-suited for specialty retailers and artisan sellers who want a URL that reinforces the focused, boutique nature of their product range.
Marketplaces
A natural choice for multi-vendor platforms and curated marketplaces where the domain needs to communicate commerce to both sellers and buyers.
Naming guidance
Keep your .shop domain short and tied to your brand name or product category — the extension already communicates commerce, so your name can focus on identity rather than description. Avoid overly generic single words that are likely already registered; combining a distinctive brand name with .shop typically produces a cleaner result than forcing a .com variation. If your brand name is already recognizable, pairing it with .shop creates an instantly clear storefront address.
Check availability
Search for your name as a .shop domain.
.shop vs the alternatives
When to choose a different extension instead.
Choose .com when your brand extends well beyond e-commerce or when customer trust in a traditional extension is the top priority for your target market.
Choose .store when you want a close alternative with similar commerce signaling and your preferred .shop name is unavailable.
Choose .co when you want a short, modern address with broader identity flexibility that isn't anchored to a retail context.
Choose .market when your site operates as a trading platform or multi-seller marketplace rather than a single-brand storefront.
Pricing
Register
$48.00/yr
Renew
$48.00/yr
Transfer
$48.00/yr
Registration and renewal prices are the same - no introductory rates.
Free WHOIS privacy included on this extension.
Already own a .shop domain?
Transferring a .shop domain to Bitfoo is straightforward. Transfer pricing is listed above, and your existing registration period carries over. If you have questions before transferring, open a pre-sales ticket and we'll confirm the details.
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Related extensions
.com
The .com domain is the world's most recognized and trusted domain extension, with no registration restrictions and global availability.
.store
.store is a purpose-built domain extension for online retailers, e-commerce brands, and businesses selling products or services on the web.
.co
The .co domain is a globally recognized, open alternative to .com with no registration restrictions.